About Us
One of the world's pioneering cosmetics companies, Max Factor was founded at the beginning of the 20th century by the eponymous Polish-born cosmetician. Throughout Hollywood's Golden Age, Max Factor was known for creating the signature looks of the era’s most famous icons such as Marylin Monroe, Ava Gardner, Jean Harlow and Marlene Dietrich.
The make-up products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could look incredible given the right tools and make-up artistry skills. From mascara to foundation, eye shadow to lipstick, Max Factor put the transformative tools for make-up artistry into the hands of every woman, enabling her to radiate beauty every day.
Today, Max Factor believes that magic happens when we choose to step into the spotlight of our own life. The brand wants to elevate consumers beyond the ordinary, to the extraordinary by continuing to offer premium quality products at a masstige price.
Press releases
Max Factor welcomes Priyanka Chopra-Jonas as global ambassador and...
London, 1 July 2021: Max Factor is delighted to introduce dynamic actor, philanthropist and producer Priyanka Chopra-Jonas as the new global... read more
01.07.2021 • By Max Factor
